If you are in business today, you know that you
most-likely need several things to grow and compete in the modern world. These
include a great search engine optimized (seo) website, a strong social media
presence (facebook, Linked-In, Twitter, Google +), expert articles online (for
credibility and authority), AND a great business blog to support both your
website and commercial and business operations.
Blogs
Support Business Operations
What does a business blog and its pieces need to do to support
your operations? Several things. Actually, the pieces can perform a handful of
functions, which I will explain.
The blog should be written in such a manner as to attract
readers (the right ones, target market) via seo techniques; it should inform
and teach about your products, services, and industry; the pieces should also send
(DRIVE) viewers back to your primary website through links; the blog should
also be a source of direct sales and contact; and, lastly, the pieces should be
a form of communications and feedback between buyer, seller, and interested 3rd
parties (customer service operations/public relations).
Blogging
Communicates
The blog is ideally written slightly less formal than
expert articles, but often more-detailed and precise than pages on a website or
social media. It is also a forum to share ideas and knowledge. GET IT? Communications.
Sure, your organization should be the primary expert on
your blog, but others can and will also contribute. Often your great pieces
will be linked onto by other sites or blogs, enhancing your online presence.
But, there is more.
Yes, interconnection is the key to wide-scope web
presence/online visibility. In the 21st century it is a virtual
necessity.
Blogs
Create Web Presence/ Visibility
Your blogging should be shared piece by piece across your
other social media pages, and should be linked to on your website. In fact,
everything is supposed to be cross-linked to make your presence larger on the
World Wide Web and in search engine queries. Internet 101, right?
Hiring
Blog Content Writers
The point to all of this is that a good web content
writer is needed to write your blog content for results. The blogger needs to
know seo techniques, be a great web writer, and be able to inform and then call
the readers to action (conversion). A good traditional writer is NOT good
enough; it takes a great web content writer to be a good blog writer.