A good press release around Atlanta or other cities will
answer all of the traditional “who, what, when, where, why, and how” questions
about the upcoming event. It will be dated, have a source location, a bold heading,
and will cover all pertinent information in an organized format.
Press releases usually range from one to three pages, and
are released both online via the World Wide Web and/or in traditional
newspapers and magazines. Many sites and firms specialize in dispersing press
releases. They can be quite effective.
Web releases are of special interest to most companies. The press release writer, in these cases, should incorporate search engine
optimization techniques (seo) amid these, just like any other web content
writing, to attract readers through search engines. Writing press releases is
also a skill or talent.
Personally, I do not like really wordy releases, but rather
concise ones that cover all the basics. A lengthy release tends to harbor wordy
and unnecessary content that the reader is simply not much interested in. The
whole idea is to get and keep the readers’ attention and peak their interest,
not bore them!
Alerting readers and potential clients to upcoming events
is significant. It is good business. Just make certain that your press release
writer is good with words and grammar, and understands what he or she is doing.
Jimmy Hall / Atlanta (404-580-1501)
writes press releases and numerous other types of professional writing
projects. Personal E-Mail: HJimmy577@aol.com .
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