Hi. If you found this piece you are interested in mission statements. Great. Everyone in business or even associated with any type of organization or charity hears a lot about mission statements. Most office buildings have them hung on the wall, and they are a mainstay amid business plans that are filed away in corporate drawers somewhere; but what is the true point of a mission statement?
A mission statement is what your organization is all about. I should be able to read yours and know what your intent as an organization is, as presented to the world and your community. (I own Jimmy Hall Writing Services, 404-580-1501).
Solid mission statements are somewhat concise (generally a couple of long sentences), whereas visions/vision statements are more general, less specific, and often a full paragraph long.
The key to explaining the organization's mission is to state what services/products are provided and your intent and purpose for providing them (apart from just making profits). This corporate/organizational ideology keeps everyone in the organization working toward the same goals, and tells the world what you all are doing. It's about unity and attraction.
A mission statement is a central theme in a business plan. I know; I write business plans for clients (and would like to write yours). It sets the tone and objective. I am Jimmy Hall of Jimmy Hall Writing Services (404-580-1501). Please give me a call if I can help you...
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