Local Advertising: Local Marketing Online With Print Marketing/Atlanta - Jimmy Hall (404-580-1501)

It has often been said that all advertising is "local." The meaning? You must "bond" with customers, consumers, and clients 2,000 miles away, just as if they were 1 mile away and know a lot about you. Why? Buyers reached via local advertising and local marketing, whether reached by marketing online or through print ads, radio, or television want to know that they will receive their purchases in a timely manner, at a fair price, and with a good customer support system behind the product or service. Sounds local, doesn't it? As the owner of Jimmy Hall Writing Services (404-580-1501) I know this to be true.

Local Advertising Strategies Work Worldwide

The advertising paradigm is shifting. Just as we present ourselves and our businesses or organizations as "approachable and honest" to those nearby, the same must now be done in all advertising and online marketing, whether it is local advertising or marketing online. Still, however, those within 30 miles of you (truly local) are well-able to check-up on you and your outfit, so you had better be for real and honest in your ad campaigns.

Four Prong Local Advertising Approach

I suggest a 4-prong local marketing approach, which includes a steady but small print presence, a large online marketing presence through formal web methods, a less formal social media presence, and a small but steady approach of people personally through direct mail or e-mail to promote "talk" and "word of mouth" awareness.

Local Print Ads

Local print ads should be done in community magazines, with the vast decline in local newspaper reading, although an occasional ad-run certainly works to obtain "older" customer clients that are pretty-much set in their ways, or those very new to the area.

Local Web Content Marketing

Whereas, your print ad campaigns will be small and not so time-consuming, online marketing (web content marketing) should be exactly the opposite, and be very extensive as it provides a huge "bang for the buck" if you have a good web content writer that knows search engine optimization, expert article-writing, and blogging techniques.

In a nutshell, have a great website written by a solid seo web content writer with emphasis on specific towns; support this site with a business blog that sends web traffic to your website, and also make your business and yourself known and respected in your industry by writing and posting many expert articles that potential customers are interested in. Set yourself apart! Promote these web items all over the World Wide Web and on all of your business cards, in your print ads, online Yellow Pages, and via e-mail and direct mail campaigns.

Local Social Media Marketing

Local support and trust can also be built, and branding done, by having a Social media identity on facebook and Twitter, as well. In fact, these social sites make potential clients feel closer to your business, and actually create a bond due to their informal nature. You need that! Establish facebook and Twitter accounts and use them to talk openly to people, and to promote your website and company or organization phone number. These social media sites are also great for "word of mouth," but watch your own mouth as you post on them!

Local Direct Marketing/E-Mail Marketing

Lastly, direct marketing and e-mail marketing do not provide much of a bang for the buck, but the occasional client secured by them is one more than you would have had! In addition, they each put and keep your brand out there in the minds of people. Right? Just do NOT use much of your local advertising or local marketing budget on these tactics.

At Jimmy Hall Writing Services (404-580-1501) I help organizations and businesses to increase sales, revenue, branding, and visibility through all the methods mentioned above. I will be glad to help your or your organization also.....