Business Blogs are IN. Yes, blogs are the way to rank
well with search engines, increase website traffic, provide information as well
as instant sales, interact with clients, customers, and potential customers,
and to present a proper image to the public presenting what your organization
is really all about. However, there is more.
Business
Blogs – WHY?
Your organization needs a business blog written by agreat blog content writer to support or drive traffic to your website and web
pages – this is done through search engine optimization (seo) and simple links
and referencing.
Nothing whatsoever that you do from a marketing
standpoint is as efficient or effective per dollar as blogging. It is a great
“bang for the buck” and “ROI” (return on investment. Why and how so?
Blog
Benefits Versus Blog Costs?
Blogs themselves are free, all you pay for are the blog content
writer(s) you hire and/or the time the staff person administering it spends posting
and promoting the blog site. What a deal.
The idea is to have your top 15 or 20
keywords/long-tailed keyword phrases throughout your blog, with a 1 – 2
concentrated in each piece (though keywords seem to have lost a small amount of
their luster with Google) along with other tried and proven search engine
optimization techniques.
After
Hiring Writers, What’s Next?
Once you have hired a great blog writer(s) and looked at
his or her or their blogs/websites and negotiated a decent price (usually $15 -
$24 per each 300-400 word piece), the fun begins. My firm, Jimmy Hall Writing Services
(404-580-1501), charges a moderate rate for clever work copy.
As you are provided the content, it is best to set a
regular schedule for posting it, so as to obtain followers (if you want them)
and to stay in tune with the search engines.
Blog
Hosts/Platforms
Personally, I recommend BLOGGER as your blog
host/platform (owned by Google) since Google seems to give preference and a
higher crawler frequency to it than other hosts, although many people and
organizations love Word Press also – and some companies add their blog directly
to their websites.
Just like any other marketing technique on the World Wide
Web or Internet, getting the sale(s) is all about
ATTRACTING-Informing-Converting. This is done via search engine optimization
(seo), good and concise relevant writing, and solid “calls to action” in the
blog content. A good host is a plus.
A great or even good blog content writer knows what has
been written here, and more than likely employs these methods in practicing his
craft.
At Jimmy Hall Writing
Services/Atlanta (404-580-1501)
I would like to discuss becoming your blog content provider. Feel free to
contact me soon. I’m Jimmy; thanks for taking a look.
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