A good search engine optimized (seo) website with
relevant content on its web pages is a remarkable marketing tool. Optimized web
content attracts its own audience, informs it, and persuades and calls them to
action and conversion (usually the purchasing of products and services).
Websites are great for promoting and selling products and services.
Web
Content
There is a catch to web content. It takes a good web
writer that understands seo and content marketing to write good web material
for the site. A good print writer or hard copy writer might be a terrible
website writer. The copy is not the same. Web material is specialized.
Web
Copy Purposes
Web copy must draw and attract its own readers and create
its own demand by using just the right keywords, relevant content, layout,
titles, headings, and structure to please both readers and search engines. The
site must: Attract – Inform – Call – Convert. That is how a site sells products
and services (marketing).
Website
Locations/Specifics
The writer must also figure out how to target readers in
specific locations in the web work. People often type-in product words and
keywords into search engine queries, followed by an area or location. Welcome
to the modern day Yellow Pages.
Search engines are pretty good about returning nearby
places in general searches, but are not exact. If your company operates in a
big city, the city name must be sprinkled in the website – preferably near
keywords that are used. It pays to be specific at times.
I am Jimmy Hall/Atlanta (404-580-1501) and I create good
web content for clients on the World Wide Web and around the Atlanta, Georgia
area.
No comments:
Post a Comment