Do you have a great website that is informative,
very-well optimized for search engines, with a lot of web traffic but few
sales? Do you know this feeling? It happens in Atlanta like everywhere else.
Why?
While your webpages are likely neat, fact-based, and
pleasurable to read and understand, they obviously do not prompt the reader to
act. There is likely not a good ”call to action,” or “persuasion to purchase.”
What? A good "call to action" is an absolute must.
People, including potential clients, are often
info-seekers and need to be prompted to actually purchase products or services.
Let’s face it, the Web and Internet are full of window shoppers. No one has to
buy anything that is not a necessity, even though they might like to do so
often.
It is important to demonstrate what your products and
services can provide and the void they fill (or the problem they solve) for potential
customers/ clients in the Atlanta area, or wherever your target market is
located.
The call to action must be repeated, and contact info
should be readily viewable for impatient and lazy readers. Making Web sales is
not easy.
There absolutely must be a connection between the viewer
(potential client/customer) and the company via the website. The site’s web
content must speak WITH and TO the reader, and not just AT the reader. It
should be all about communications.
Yes, a website and individual webpages must attract,
inform, and convert clients and customers – ALL THREE. The first two functions
do little if any good if conversion (the web sale) does not take place.
Calls to action must be subtly and sometimes obviously
stated or placed at suitable intervals to convince the readers to become
engaged in the organization’s activities (become customers).
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