Saturday, February 21, 2015

Getting What You Want: Letters That Convert/Get Results - Jimmy Hall

Everyone needs to write letters upon occasion, or have letters written for themselves to get what they want or to convert people or businesses or organizations into doing what they specifically desire. Letters should move and motivate readers to action. (My writing service/Atlanta  helps people with this regularly.) But, how?


Letters Should Accomplish Four Things


The idea is that a business letter or personal letter should do four very important things: 1. Establish a respectful or serious line of communications. 2. Inform the right reader of the situation at hand. 3. Explain what you or your organization want to be done or changed. 4. Logically motivate the reader to convert to your cause and establish the change you require.


Letters Should Present Clear Objectives


Too many times the writer or the client of the letter writer does not have a clear idea of what the purpose of the letter even is! Obviously, the situation should be studied to begin with, and what is wanted should be known ahead of time. Simply "venting" generally does NOTHING to help your cause. Understand? The letter needs a clear objective.


Letters Need Time Frames


In addition, an open-ended letter without a specific time frame, at least in passing, might very well be placed in file 13 (the trash) of the reader. Your letter must firmly but nicely show that you mean business, state what you need, and provide a time frame for it being completed.


Letter/Communication Components


Without the above communication components, you simply will not get what you want or convert the reader to the results desired. People must be called or persuaded to take action. We are often procrastinating creatures. It is only human.

This blog posting is certainly not an "explain-all" about letter writing, but it is a start. At my writing service (Jimmy Hall Writing Services/Atlanta-Douglasville 404-580-1501) I assist clients regularly by carefully crafting letters for them If you could use some assistance, I am here for you!


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