Search engine optimized (SEO) web content is a necessity and
an unbelievably valuable tool for websites/web material with respect to online
marketing. How so? Please read-on.
Search engines are used today just like phone books and
the Yellow Pages were used 20 years ago. Your relevant products, services, and
organization MUST show-up in these searches. It’s a massive competition,
particular with organizations in your immediate area.
Think about it. When you need some product or service
yourself, how do you find it? Easy. You go online and Google it (or use Bing or
Yahoo, etc.). Right? Then you pick those providers that seem best. Normally,
these are the ones at the top of the first or second page returned.
The World Wide Web puts exactly what you need at your
fingertips. That’s precisely why you need to be unique and have a solid
web/online presence. Good search engine optimization is not an option, but
rather a requirement. Today, sites must attract their own readers/viewers and
then inform and convert them. It’s a science and a specialized craft.
A simple punch of a keyword or two, or a subject phrase
and a town or location, and search engines instantly provide thousands of relevant
results. More than likely you will click-on or call one or two of them on the
first page, and sometimes the second. So, what does this tell us?
The answer is that it is vital that your web content
writing be so relevant, unique, and optimized that it displays on the first or
second page of Google, Bing, Yahoo, and all other search engines during
relevant queries.
This means that you either have to study search engine
optimization and practice it, or else you must hire a professional SEO expert
web writer that can increase your web traffic with the use of SEO techniques
via search engines.
A good SEO web writer knows how to use just enough
keywords, key phrases/long-tailed keywords, titles, subtitles, headings, unique
and relevant content, linking, script sizes, italics, and correct writing to
rank well with the search engines.
Obviously, what Google and the other search engines
desire (from their specific algorithms) changes yearly, and they only provide
us hints of how to stay up to date. Currently, in 2016, relevant content
written for the reader seems to be a key ranking component. (Search engines are
now almost human. ALMOST.)
Professional web writers should never try and fool search
engines in this day and age. It simply will not work for long. Black Hat
Tactics will only cause your client’s website or certain pages to be penalized
or banned form search engine rankings. Stay White Hat all the way. No one wants
to be placed in the penalty box, right? (The same holds true for people that
try and write their own webpages.)
The so-called common knowledge today is to write relevantly
for the reader, simply adding some headings, links, and a few keywords for the
search engines. I think a bit more than that is still required. I feel like
writers still need to cater or nod at google, and certainly post new webpages
on Google+ to be crawled and ranked quickly.
We all tend to forget or overlook the fact that it is
still a huge competition between competing webpages. Only so many good pages
will fit on the first or second pages of Google or the other search engines.
Even great content can sometimes not make the cut.
This means that the web content writer absolutely must
take those extra ten or fifteen minutes to perfect the pages he or she writes,
and optimize them a little bit more. Extremely high quality is demanded to rank
higher than the other numerous competitors.
To sum it all up, write unique content that is relevant
for the reader, and do so in a form liked by the search engines (with nice headings,
titles, links, lists, etc.). Search engines, like most people, like neatness
and order. Give it to them!
Jimmy Hall
(404-580-1501) is a professional writer of web content/seo, resumes, business
plans, blogs, and other forms of written product…..
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