Thursday, November 19, 2015

Atlanta Letter Writers: Power Of Persuasion

Hello everyone. Letters are written to inform and persuade or thank people. In a nutshell, each should provide information, identify problems, and supply solutions – unless the letter is simply a show of appreciation. This is a universal truth, the same in Atlanta as New York City or a small town in Nebraska.

Letter writers need to write to the correct person in authority, detail the situation, and press for a solution that they provide for their client. It does little good to simply point-out problems without potential solutions; that makes it unlikely to do any good, as the reader would have to work too hard and think too much to change things.

Often, the tone matters as much or more than the content. That is why it is important for a letter writer to know the reader or to at least be told something about him or her.

In addition, the letter should be written with matter of fact authority, as if what is written is a given and understood. Letters need to be deemed as professional and authoritative. The words should be respected. The sender must be represented as respected as well.

A good letter writer will also figure out a way or an angle to have the reader want to join in on the potential solution by the sender. The writer can make the reader have a stake or something to gain by agreeing with the letter. Self-interest is alive and well in corporate America.

Letters must be human, but be focused and as concise as possible. It is not all about the letter, but what the letter can and will do for the sender. The words are just a means to the sender’s desired ends. Please feel free to share this piece if you think it is of value.

Jimmy Hall Writing Services/Atlanta-Douglasville (404-580-1501) specializes in letter writing, as well as other writing projects for clients.


No comments:

Post a Comment