Friday, July 24, 2015

Writing Can Be Fun: Business Writing Is Not Always Boring (404-580-1501)

Business writing DOES NOT have to be boring or redundant. Often, we writers try and make specific points and dehumanize our writing for websites and corporations. You would think that we were doing obits or something. 

There is really no reason why writers can't make webwork and print writing a bit more interesting. I mean, human beings are doing the reading and humans are doing the writing, so why do any false pretenses need to exist? Be real. Write with some honesty and feeling.

Somehow we all have gotten it in our heads over the years that we must always be formal, and communicate like machines or something. The computer age has only made things worse. There are specific outlines, templates, and protocols for almost everything. Scrap them. 




We do not need to waste people's time being wordy, but communications now are the same as always. Attract - Inform - Convert/Persuade. The basics have not changed in a hundred years, only the way we implement them.

Think for just a moment. Do you enjoy receiving form letters or impersonal responses. Is it fun to be treated like a number or a robot? Of course not; so, why do it to others? Writing can be fun. Reading can be enjoyable.

At JIMMY HALL WRITING SERVICES (404-580-1501) I provide "Clever Writing For Results." Call me if I can help you or your organization...  ~ Jimmy

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