"Should our company blog?" is a common question. My answer is, only if you want more website traffic and increased sales. Company blogs are a great seo tool, but also attract, inform, persuade, and convert viewers into customers and clients (often on the spot/blog).
Search engine optimmization (seo) is huge. Google, Bing, and other search engines are the Yellow Pages of the 21st Century. That is a fact. When most people need something, they grab their phone, notebook, or laptop and simply punch into search engines what they are looking for, PERIOD.
Company blogs also provide links back to company websites, which increase search engine rankings and page placements and seo efforts. This means that your company is easier to find, more visible, and has more credibility in the online world of the Web.
It's basically a no-brainer: your company needs to hire a qualified seo-oriented web content writer to craft clever blog pieces/blog content. It's a great bang for your hard-earned bucks, and will help your company on several fronts.
~ Jimmy Hall/Atlanta (404-580-1501).
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