Tuesday, August 18, 2015

Mission Statements: What Should Your Mission Statement Accommplish?

Hi. If you found this piece you are interested in mission statements. Great. Everyone in business or even associated with any type of organization or charity hears a lot about mission statements. Most office buildings have them hung on the wall, and they are a mainstay amid business plans that are filed away in corporate drawers somewhere; but what is the true point of a mission statement?

A mission statement is what your organization is all about. I should be able to read yours and know what your intent as an organization is, as presented to the world and your community. (I own Jimmy Hall Writing Services, 404-580-1501).

Solid mission statements are somewhat concise (generally a couple of long sentences), whereas visions/vision statements are more general, less specific, and often a full paragraph long. 

The key to explaining the organization's mission is to state what services/products are provided and your intent and purpose for providing them (apart from just making profits). This corporate/organizational ideology keeps everyone in the organization working toward the same goals, and tells the world what you all are doing. It's about unity and attraction.

A mission statement is a central theme in a business plan. I know; I write business plans for clients (and would like to write yours). It sets the tone and objective. I am Jimmy Hall of Jimmy Hall Writing Services (404-580-1501). Please give me a call if I can help you...

No comments:

Post a Comment