Your Competition: Know Your Atlanta Businesses' Competition

Competition... There are very few absolute monopolies, apart from government entities. Therefore, in our Capitalistic Economy/Society virtually all businesses or organizations in the Atlanta area face competition. 

If you are in business, you need to know who yours is, and what your business environmment is like. (This info is also important for updating business plans or writing new business plans.)

Why is this true? Because by and large at any given time there is a certain amount of demand for the products/services your Atlanta firm provides, and your company is in competition with other businesses to supply/sell to fulfill this limited demand to a body of consumers.

Think of the industry as a big pie. You and your competition are all trying to get as big a piece as possible of that pie, while also trying to increase the size of the pie itself over the long-run (but not in the short-run). Pardon the pun, but it is a "dog eat dog" situation. How do you win?

You need to know the business environment and the demographics, but you also need to know what the competing companies are doing. Your organization does not need to be left behind as far as products, services, technology, and methods are concerned. 

In some cases if other firms can produce and sell and distribute with better economies of scale, your outfit may even need to defer to them on particular products and services. You might need to focus on what you can sell  more efficiently than them, etc...

The whole idea is to find your best niches and strengths and opportunities in the business environment and exploit them.

How can you make more money and increase your bottom line? Different marketing? Advertising? Change the sales force? Improve things on the distribution or production end? Raise prices? Lower prices? You get the idea. Know the Atlanta area and your nearby competition, at least.

Never be blindsided, know what the enemy/competition is doing. Be proactive.You'll benefit from doing so...

~Jimmy Hall of Jimmy Hall Writing Services/Atlanta (404-580-1501) HJimmy577@aol.com  .