Monday, August 10, 2015

Web Writing/Atlanta: Web Content Must Engage Readers

So often we want to make our points and sell our wares on websites and in blogs that we fail to communicate properly with our readers. This is a costly mistake that loses viewers and potential clients in Atlanta and around the nation. Additionally, seo (search engine optimization) in Atlantan and elsewhere tends to be lax also.

To keep and convert readers into clients or customers, seo web writing must engage the readers. Each must feel like the material is important to him or her. The products and services and data conveyed must be displayed in a manner that demonstrates that they fill "needs" or at least "wants" of the readers.

Engaging readers and viewers means talking "with" and "to" them, not "at" them. There is a huge difference. Sure, the web content must be search engine optimized, authoratative and relevant, but it should not seem mechanical and arrogant. These qualities are not common enough in Atlanta web writing.

SEO (search engine optimization) techniques should be employed in combination with factual and informative relevant content. The idea is for the webpages to show-up in Google and Bing searches or queries, meaning that the writing should create its own demand, and then inform and convert.

At Jimmy Hall Writing Services/Atlanta (404-580-1501), I write such relevant and engaging web content, and I'd like to assist you or your organization. Please give me a call...


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